1 – Minimum 2 panel exposure per taxi, kerbside and roadside

We believe you shouldn’t be limiting your advertising exposure to only half the potential audience. It makes no sense. Why not expose both sides of the road at the same time. Well, with all of our products you always get at least 2 panel, kerbside and roadside, exposure. And with larger formats you’ll get boot, roof and bonnet as well! See our formats here.

2 – 250% more viewings per week than a Bus or Billboard

You can’t argue with facts. By their own admission both a bus and billboard campaign generated 2 views per week respectively, on average.  Our independent research found our Auckland views per week was 5.02. Download the case study here. 

3 – Unrivalled coverage across cities

Generally speaking we’re a mass broadcast medium, although we can target certain areas or passengers if you desire. However, when it comes to huge exposure we have it covered. A single taxis exposure across a city the size of Auckland is phenomenal. Multiply that by 10, 20 or 30 for your campaign and you can see why we’re so confident that your message is being seen. Now compare that to your bus routes. See our Auckland tracking, Wellington tracking, Christchurch tracking.

As an example for the 2 Degrees campaign their message collectively travelled 772,000km’s.

4 – Cost Vs advertising coverage is better on taxis

We extensively studied our products and pitted them against the competitors, and you know what, in 5 out of 6 comparisons taxis provide better value*. In some cases you get twice the coverage area for 10% less cost. See our handy comparison sheet here.

* Value is based on rate card media and production costs for a month, divided by advertising coverage area.

5 – Reach + frequency (+ experiential)

All media providers will tout their own reach and frequency of their products and we’re certainly no different. But what we can add, which we believe no others media providers can, is a key addition of experiential. Coupled with massive exposure, passengers get in, experience and interact with your campaign, done via driver interaction or interior offerings. Heineken is the perfect example. They wrapped the outside with a Sober driver message and then placed cards inside which drivers gave out to act as a reminder to drive sober and included the taxis phone number. Reach, frequency and experiential. No wonder the campaign was a massive success.

6 – Exterior + interior

We’ve worked hard to provide valuable advertising options on the inside of the taxis as well, door sill stickers, branded receipts dedicated solely to your campaign, targeted product sampling or other experiential concepts like free wifi, newspapers or magazines for example. These options extend the message and engage with consumers on their 14-minute, on average, journey. Check them out here.

7 – Independent research proves effectiveness

We believe you don’t want a one-pager which tells you about a tenth of the information you need. You want campaign insight; reach, frequency but also reactions and perceptions of what people really thought about the campaign. That’s why our case study is a 6 page, information rich document so you can really understand the campaign. Plus, if your campaign is big enough, you’ll get on Free! Sample it here.

8 – Size isn’t everything

Ah that old saying, well we think it’s true. A recent bus back campaign got zero response over a month to a promotion they had. Bugger. We ran an exterior text campaign, which would have been a quarter of the size of the bus back, and received 62 entries over the month. We believe it’s more to do with intimate passenger interaction that drives those results, not size. Engage don’t shout. More info here.

9 – Graffiti free, clean and cared for

We’re appalled at constantly seeing buses, billboards and bus shelters with tagging, food and obscenities across the face of them destroying the brands that are advertising. To be honest we’re not sure why advertisers put up with it! With us, every taxi is personally owned. This means it’s cared for, protected and cleaned regularly and lovingly. Your message will always be seen.

Check out some bus, billboard and bus shelter atrocities here.

10 – Added value plug-ins

We want to make your busy life easier. That’s why we’ve partnered with a research agency so you can give us your campaign objectives and they’ll handle the rest. Although if you spend over 100k we’ll throw it in for free! It’s also why we’ve partnered with a mobile marketing company so you can easily add on a text-based element to your campaign, such as a database drive, foot-traffic generator or lead generator to your campaign. Easy.

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So there you have it. We hope that quick overview demonstrates the value we can add to your next advertising campaign. If you want more information or  wish to discuss any of the points above, we’d love to talk.

Email:  tim@taxiimpact.com,
Phone: 0800 237 336

Tags: 10 Reason to choose Taxi Imapct, taxi Advertising, Taxi Impact Facts, Taxi Media, Why Taxi Impact