Super Liquor have launched their festive campaign aimed to make sure people are getting themselves, and their mates, home safely this Christmas period. Using our larger van formats they also align to the bigger groups who are going out so it puts the message right in front of those who need it most. Two versions, Lindauer and Speights, apeal to each gender in very eye-catching wraps and they’re working hard right across Auckland, Hamilton, Wellington, Christchurch and Dunedin.
As a background to the campaign The Tomorrow Project (TTP) is a joint initiative by NZ alcohol producers to help reduce alcohol misuse & harm. It is born out of the belief that New Zealanders need to be better supported to understand the drivers and effects of their drinking behavior, and to make smarter choices to keep themselves, and the people around them, safe and sociable when they are drinking.
Central to this programme is the cheers.org.nz website which went live on 21 November as part of the official launch for the TTP. The information on the website aims to provide positive, practical information on how and why to drink responsibly. The site champions responsible drinking in a friendly fun way but also acknowledges the acceptability of abstinence. Pulling together great high protein recipe ideas which help break down alcohol faster along with expert comments from leading parenting and health professional as well tools for hosting work functions, this site is all about empowering people to make smart choices about their drinking and helping them to plan and prepare better for their next drinking occasion.
So if you and a bunch of friends are heading out, call a taxi and get home safely.
Tags: Auckland, Christchurch, Christmas, Dunedin, Hamilton, Lindauer, Outdoor Advertising, Speights, Super Liquor, Super LIquor Taxi Advertising, Super Liquor taxis, Taxi Impact, Taxi Media, Transit media, Wellington