Microsoft is bringing free Wi-Fi to London taxi passengers from March 2013 for the very first time, via a network of 225 branded cabs. The three-month Wi-Fi sponsorship initiative is part of a wider campaign that aims to showcase the benefits of Microsoft’s business solutions to its key audience of business managers and decision-makers via an interactive advertiser hub.
Philippa Snare, CMO of Microsoft adds “London is an important city for global business and providing effective solutions for hardworking people is a key focus for us. Offering free Wi-Fi in taxis is a great way to demonstrate how Microsoft provides benefit to people in London. Additionally, there’s the opportunity for passengers to explore our mobile hub during their journey, via their smartphone, which is full of information that could be useful to their everyday tasks.”
It’s a smart little idea and we’re looking forward to hearing some result from the campaign.
Originally posted here.